DEMETER MACHINE

THE PROJECT

Demeter Machine is the result of my final school project. At the beginning of my final semester, I was grouped up with a programming student and networking student to fully flesh out a business with the prompt that we were given. Our prompt was to create material for an agriculture equipment dealership that sells to hobby farms and commercial enterprises.

Each member of the group was given a specific task, mine was to create a brand identity including logo, print materials (Business cards, envelopes, letterheads, mailers, brochures, and a poster). I was also tasked with designing a website for this business and a video advertisement.

Print Materials

In this section you will find my submission for the print materials that I designed for this company. Part of my assignment was to research the target demographic as well as performing a competitive analysis to see what works for other companies. The goal was to create a product that can be competitive in the same industry but have its own individual style. Through my research and my thumbnail sketches I am happy with the results of my assignment. I feel that that if this were a real company and had a good marketing team, I believe my brand design could be an iconic figure that is easily recognizable.

Business Envelope for Demeter Machine — Envelope

Letterhead designed for Demeter Machine — Letterhead

Business Card for Demeter Machine — Business Card Front

Mail advertisement for Demeter Machine — 4×6 Mailer Front

4x6 Mail advertisement for Demeter Machine — 4×6 Mailer Back

Front back and inside flap of a brochure I designed for Demeter Machine. — Front/Back Trifold Brochure

The inside sections I designed for a trifold brochure for Demeter Machine. — Inside Trifold Brochure Material

12 x 18 Event Poster I designed for Demeter Machine. — 12×18 Event Poster For Demeter Machine

DIGITAL MEDIA

In this section you will find digital media that I created for Demeter Machine. This includes a video advertisement and web design.

Demeter Machine Commercial

This commercial was the final part of my Demeter Machine project. I was to create an informative video advertisement using an AI voice narrator, stock video footage, and royalty free music, and various animated graphics.

Website

I was responsible for the design of the company website. To this end I worked closely with my programmer to ensure our final product was usable by both the customers and employees when ordering equipment, parts, or tracking

This is a mockup of my product page that I eventually wrote in HTML, CSS, and Bootstrap. — Demeter Machine Products page

DESKTOP APP LOGIN

My programmer was responsible for creating a desktop application for the company which made use of SQL to track various kinds of data. Though this was never an official part of my assignment that needed to be turned in, I did need to design what would be a login page for our desktop application. Continuing with the theme that I developed for the print media, this was what I created for this task.